Scenery
TLDR;
Scenery is a professional video editor in the cloud. Together the Head of Marketing and I worked on a brand revision and a complete overhaul to their marketing website.
The Problem
Existing website and logo felt too similar to the product and needed some differentiation where the product would still fit amongst the brand. The product was being launched soon so a well-rounded marketing site was need to capture attention and get people to try the app.
The Solution
The yellow color was made a bit more vibrant with an accompanying new typeface for the wordmark. Accompanying the updated brand came a complete new website with feature specific pages, custom Lottie animations to show off what's happening, and sign up CTA functionality the connecting seamlessly with the app onboarding.
Derek helped me revamp Scenery's brand, logo, and website in the first two months of my tenure and was a crucial, fun partner to work with throughout the process. Derek had a well defined process, integrated into the team well, and came up with creative approaches when they were most needed — at both the start and finish of the project. Thank you Derek!