FIG 1The brand

Why

October 1 marked two years since my family joined CrowdHealth. I use it more than almost any app on my phone, so for the anniversary I gave myself a project: what if I reimagined the brand? This is a concept, made for fun as a member, not work for CrowdHealth.

The mark

The heart stays. It’s what CrowdHealth is about. But instead of a filled heart in a circle, it’s drawn as an open, lighter mark, paired with a cleaner wordmark.

The new logo
Before and after
Original and Black Swan

Out in the world

A billboard

The site

The new home page
Before
After
The home page
The story, a tap from the top
Before
After
A landing page

The member app

Always in your pocket
Before
After
Membership on the web
Before
After
The app's home
Before
After
Membership details

The card and the feed

Before
After
The membership card
Before
After
The profile on X
Before
After
A post