City of Ankeny — Derek Castelli

A concept: an experiment in rebranding Ankeny, Iowa, a suburb in the Des Moines metro—a hand-drawn A over sky, field and red, a warm serif wordmark, and “bringing it all together.”

What they needed

A concept, made for fun: what if Ankeny, Iowa, a suburb in the Des Moines metro, had a new identity? This is an experiment, not work for the city.

The mark is an A drawn in a few loose strokes, laid over a circle of sky blue, green and red. It sits beside a warm serif wordmark with the line "bringing it all together," shown here where a city's mark lives most: on the water tower.