FIG 1The site

What they needed

Imprint Architects, in Ankeny, Iowa, serves the Des Moines metro. Making their website less "muddied" also meant making a simpler, yet unique logo.

The mark is a roofline drawn in flowing lines, with one red stroke at the peak. Alongside it I designed a website mockup: a bold headline, the firm's projects up front, and the red carried through every call to action.